How to use Instagram as a marketing tool for your business or company
We as Instagram Agency recommend the use of seven to eleven hashtags. Therefore, the understanding of hashtags and hashtag trends that are associated with your brand, indispensable. The use of hashtags help you to activate your target group and to remain in association with it. In addition, it expands your marketing activities and enables you to identify the most important influencer. We have the experience and the necessary know-how to the most effective use hashtags and thus more to activate your target audience for your brand, your product or your service. We determine the current hashtag trends and place your posts for more coverage and commitment. We have the experience and the necessary know-how to the most effective use hashtags and thus more to activate your target audience for your brand, your product or your service.
The Power of Instagram – A look into the future
Video marketing is on everyone’s lips – this year is not without reason called “The Year of the video marketing”. More and more companies use video as a medium to reach their customers. Why write endless texts, if the same message can be sent in a few seconds in the form of a video? And if a single image proverbially more than 1000 words says, then imagine first what, for example, communicate with a 15-second video.
When you think of Instagram, one associates it actually more photos. That makes sense because as Instagram 2010 came on the market, there were no video option. But it was only a matter of time before the developers realized how popular and important is video marketing. And so transformed the video function 2013, the already powerful photo-sharing network in an indispensable Video Marketing Tool. Today it is next to YouTube and Vine clearly one of the most popular applications in this field.
High-quality video are important, Kompostion, lighting and the correct use of filters alone will make your Instagram account but not yet successful. Much more important is the correct contents of the videos. Target group-oriented thinking is needed here. For brands, it is important that a person still can be felt behind the postings. When users scroll through your feed, you will see, for example, which spends for a wonderful time Mario just in Thailand holiday or what a beautiful new dress Magda presented again in the mirror of her antechamber. The challenge for brands is to be barely noticeable among all the other friends in the feed as an advertisement. A feed exclusively from professionally produced glossy videos would look authentic on a platform, which consists mainly of smartphone photos and videos, simply too much to stand out or not.
Finally a small tip for an app that you yourself easily on your smartphone or tablet to create time-lapse and thus can accommodate more content in the 15 seconds: With the Hyperlapse app Instagram you can easily time-lapse videos on Create smartphone or tablet and thus tell more in the short video duration. To view your visitors extensive operations in just 15 seconds, such as the creation or use of a product. Let the visitors behind the scenes, such as Nickelodeon has done in this Instagram video.